9 MIN READ
Encouraging Team Creativity
Helping Your People to Think Creatively
The importance of creativity and innovation can't be overestimated.
After all, you can have the best products and processes now, but if your organization lacks creative thinkers, you'll be left behind by your competition.
As this 2017 report from global management consultants McKinsey & Co emphasizes, "There are many reasons why companies perform well, such as market position or technology leadership. But it's also true that creativity is at the heart of business innovation, and innovation is the engine of growth."
In this article we'll explore the importance of creativity, and we'll help you to think about how you can foster creativity and innovation within your team.