12 MIN READ
The Communication Cycle
Six Steps to Better Communication
The ability to express an idea is well nigh as important as the idea itself. – American businessman, Bernard Baruch
Whether you're writing an email to a co-worker, delivering on-the-job training to a new team member, or giving an important presentation to the board of directors, you must communicate in a way that is clear, concise, and easy to understand.
But do you ever get lost while planning out your message, or struggle to identify what your audience truly needs to know?
There are so many factors to consider during preparation and presentation that it's easy to forget an important point. The Communication Cycle is a six-step process that can help you to tailor and refine your messages. Originally developed by Charles Berner, the model was updated into its modern form by Oxford professor Michael Argyle in his 1972 book, The Social Psychology of Work.
The Communication Cycle helps you to ensure that you don't forget anything essential the first time you present it, and can maximize its impact. By putting the process into the form of a cycle, this approach encourages you to use the feedback you receive to improve your communications in the future.
In this article, we'll examine the Communication Cycle, and look at how you can use it to improve your daily communications. We'll also look at an example which shows how you can use it to deliver important communications.
Understanding the Communication Cycle
The Communication Cycle (shown below in figure 1) provides a handy checklist that can help you to communicate effectively with your audience. ...